News article

Where climate action meets hospitality: The rise of sustainably progressive hotels

18 April 2024

Travellers, business and leisure alike, are increasingly seeking experiences that align with their values. Sustainability is becoming a top priority for many. This has led to the rise of climate-conscious hotels, which are transforming the hospitality industry by actively implementing practices that minimise their environmental impact.

What makes a hotel climate-conscious?

Climate-conscious actively consider the environment by implementing approved practices throughout their operations. These practices can include:

  • Renewable energy: utilising solar panels, wind turbines, or geothermal energy to reduce reliance on fossil fuels.
  • Water conservation: employing low-flow fixtures, xeriscaping, and greywater recycling to minimise water usage.
  • Waste reduction: implementing recycling programs, composting initiatives, and minimising single-use plastics.
  • Locally sourced food: partnering with local farmers and producers to reduce transportation emissions and support the community.
  • Sustainable materials: using high-quality, climate-conscious cleaning products, recycled materials in decor, and energy-efficient appliances.
  • Community engagement: supporting local conservation efforts, cultural initiatives, and fair trade practices.

These practices demonstrate a holistic commitment to environmental responsibility, creating a positive impact that extends beyond the hotel walls.

Who are some leaders in this space?

Numerous hotels worldwide are leading the way in climate-conscious practices:

  • The 2,000-room New York Hilton Midtown utilises a cogeneration plant, reducing its carbon footprint by over 30%.
  • The Hotel Marcel in Connecticut is the country's first net-zero energy hotel, generating all its power through solar panels.
  • Soneva Fushi in the Maldives features eco-luxe villas built with sustainable materials and offers extensive marine conservation programs.
  • Far East Hospitality have aligned their ESG strategy focus areas with corresponding United Nations Sustainable Development Goals (UNSDGs) and provide their guests with the option to offset the carbon emissions associated with their stay.

These examples showcase the diverse approaches hotels can adopt to achieve their sustainability goals.

Environmental and economic impacts

The progressive practices not only benefit the environment but can also bring economic advantages for hotels:

  • Reduced utility bills: utilising renewable energy and implementing water conservation measures can lead to significant cost savings.
  • Enhanced guest satisfaction: studies show that travellers are willing to pay more for accommodations with climate-conscious initiatives, boosting revenue potential. A booking.com study found 76% of travellers would book be more likely to book a hotel that is certified as 'green' and that 43% of travellers are willing to pay more for a 'green' hotel.
  • Improved brand reputation: demonstrating a commitment to sustainability attracts environmentally conscious guests and strengthens brand image.
  • Compliance with regulations: as environmental regulations become stricter, adopting progressive practices ensures future-proofing and avoids potential risks.

By prioritising sustainability, hotels can achieve financial success while contributing to a healthier planet.

Guest experience in climate-conscious hotels:

Sustainable practices don’t have to result in a compromise on comfort or luxury. Climate-conscious hotels often offer:

  • Unique experiences: guests can connect with nature through eco-tours, local cultural immersion, and wellness activities.
  • Healthier environment: improved air quality, reduced reliance on harmful chemicals, and access to natural surroundings can enhance guest well-being.
  • Sense of purpose: travelers can feel good knowing their stay supports progressive practices and contributes to a positive impact.

Staying in a climate-conscious hotel allows guests to be responsible travelers while enjoying a memorable and pleasant experience.

Future trends in sustainable hospitality

  • Technological advancements: smart building technologies, renewable energy innovations, and waste management solutions will further enhance sustainability efforts.
  • Circular economy principles: hotels will increasingly adopt practices like upcycling, water recycling, and minimising waste throughout their operations.
  • Regenerative tourism: hotels will go beyond reducing their impact and actively contribute to environmental restoration and community development.

As the demand for sustainable travel grows, climate-conscious hotels are on the right path to become the new standard in the hospitality industry.

In summary

The rise of climate-conscious hotels signifies a positive shift towards a more sustainable future for hospitality. By embracing innovative practices, these hotels are minimising their environmental footprint, improving guest experiences, and contributing to a healthier planet.

Next steps:

  • Choose progressive hotels for your next travel adventure.
  • Support hotels that prioritise climate-conscious initiatives.
  • Spread awareness about the importance of sustainable tourism practices.

How Can CarbonClick Help?

CarbonClick can partner with climate-conscious hotels in several ways:

Carbon footprint assessment: helping hotels measure their carbon emissions and identify areas for reduction.

Carbon offsetting programmes:

  • Enabling hotels to offer guests the option to offset the carbon footprint associated with their stay.
  • Enabling hotels to offer an employee programme, enabling hotel staff to measure and to offset their personal carbon footprint.
  • Enabling hotels to address operational carbon emissions, where emissions cannot be reduced.

Sustainability consulting: providing expertise and guidance on implementing effective sustainability strategies.

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